Cookie Policy

This Cookie Policy explains how BdB Hold B.V. uses cookies and similar technologies on this website. It supplements our Privacy Policy, which describes how we handle personal data more broadly, including information you provide through registration and contact forms.

BdB Hold B.V. operates as an independent provider of online professional workplace education for learners across Canada. Our services are delivered online; our registered address is in the Netherlands. Cookies help us keep the website functional, understand which pages are useful, and (only if you choose) measure advertising performance for our educational offerings.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or phone) when you visit a website. They can be used to remember preferences, maintain session continuity, and collect information about how a website is used. Cookies can be “session” cookies (deleted when you close your browser) or “persistent” cookies (remain until they expire or you delete them).

In addition to cookies, we may use similar technologies such as pixel tags (small images or scripts that communicate whether a page was viewed) and server-side event forwarding. These technologies can also rely on identifiers stored in cookies. Where required under applicable law (including GDPR rules in the EEA), analytics and marketing technologies are activated only after you provide consent through our cookie preferences.

2. First-Party and Third-Party Cookies

• First-party cookies are set by this website. They are typically used for essential functionality such as maintaining sessions and saving cookie preferences.
• Third-party cookies are set by other companies whose tools may be used on the site (for example, analytics or advertising providers). These cookies can help measure performance and attribute conversions to advertising campaigns, but they require consent where applicable.

3. Cookie Categories We Use

We use the following categories of cookies. These categories align with our Privacy Policy and our consent banner.

A) Essential Cookies (Always Active)

Essential cookies are necessary for the website to function. They enable core features such as session continuity and remembering your cookie preferences. These cookies do not require consent under most cookie frameworks because they are needed to provide the service you request when you use the website.

• Maintain a basic site session, which can be required for security and stability.
• Store your cookie consent choice so we can respect it on future visits.
• Support security measures (for example, protecting forms from misuse).

B) Analytics Cookies (Consent Required)

Analytics cookies help us understand how visitors use the website so we can improve content, navigation, and performance. If you enable analytics cookies, we may use Google Analytics 4 (GA4) configured to reduce IP-based identification where possible, such as via IP anonymization and privacy-focused settings. We use aggregated reports to understand trends such as which pages are read most often and where visitors drop off.

Analytics data is used to improve the educational experience and does not determine eligibility for any program. BdB Hold B.V. does not sell analytics data.

C) Marketing Cookies (Consent Required)

Marketing cookies are used to measure advertising performance and support remarketing (showing ads to people who have visited the site), where allowed. If you enable marketing cookies, we may use tools such as Google Ads and Meta Pixel to:

• Measure which campaigns lead to contact or registration requests.
• Limit how often you see the same ad (frequency management).
• Create audiences for remarketing or lookalike audience building, subject to the settings and policies of the provider and applicable law.

Marketing cookies do not provide consulting, recruitment, or certification outcomes. They exist only to measure and improve our advertising for online educational programs.

4. Cookie Table

The table below lists cookies that may be used in each category. Some third-party cookies appear only if you consent to the relevant category and if the associated tool is enabled on the site.

5. How to Manage Your Cookie Preferences

You can manage cookies in two ways:

• On this website: use the “Manage cookie preferences” link in the footer to reopen the cookie settings panel and change your choices.
• In your browser: you can delete cookies or block cookies entirely using your browser settings. If you block essential cookies, parts of the website may not function correctly.

Where available, you may also use provider tools:

• Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
• Google Ads settings: https://adssettings.google.com/
• Meta ad preferences: https://www.facebook.com/adpreferences/
• Your Online Choices (EU): https://www.youronlinechoices.eu/

6. Third-Party Providers

We may use the following providers to support site delivery, analytics, and marketing measurement. These tools are enabled only as needed and, for non-essential categories, only after consent where required.

• Google LLC (Google Analytics 4, Google Ads, Tag Manager): https://policies.google.com/privacy
• Meta Platforms, Inc. (Meta Pixel and related ad tools): https://www.facebook.com/privacy/policy
• Cloudflare, Inc. (CDN and security services): https://www.cloudflare.com/privacypolicy/

We do not permit these providers to use website data for their own independent commercial purposes. Providers may process data on our behalf as service providers under their terms and applicable data protection frameworks.

7. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or our website features. When we make material changes, we will update the “Last Updated” date at the top of this page and may provide additional notice on the website.

8. Contact

If you have questions about cookies or privacy practices, contact:

• Legal entity: BdB Hold B.V.
• Address: Smederijstraat 24, 2861 GP Bergambacht, Netherlands
• Email: [email protected]
• Phone: +31 182 523 784